“Left 4 Dead was backed by our most aggressive advertising campaign to date, and resulted in a top 5 showing on two platforms during holiday 2008,” said Doug Lombardi, VP of marketing at Valve. Left 4 Dead 2 is targeted for release on Xbox 360 and the PC on November 17, 2009, and will be launched worldwide with a multi-million dollar marketing campaign across TV, Outdoor, and Online. Supported by a $10+ million marketing campaign, Left 4 Dead has sold over 2.5 million retail copies since it was released in November of 2008. Featuring new Survivors, boss zombies, weapons, and items, Left 4 Dead 2 offers a much larger game than the original with more co-operative campaigns, more Versus campaigns, and maps for Survival mode available at launch.
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